At our gathering on Saturday night, I began to feel an intense burning in my chest. As it increased over the hours we were there, I heard the Lord say, “I’m branding my people afresh in this hour with my fire!”
I looked around the room, and there was no doubt, it was happening. It was taking place.
It felt like this wasn’t just a gathering of people meeting to worship; it was a meeting where God was branding His people. I could see it. I could see the appetites of man beginning to fall away. The debris, the seasons of Saulish toleration, the love of man’s empires and delicacies were beginning to fade into the distance as people were reminded again of the main thing - Jesus.
As people were reminded again of why we are alive, I realized, when you go through difficult seasons, it’s like walking in a desert. You forget the taste of water. You forget the refreshing of living water that comes from the source, and you begin to drink from anything that will seemingly refresh you for a moment.
Many in the church have been getting temporary fixes from religion, affirmation from toxic cultures, and looking to counterfeits instead of the Father.
But in this hour, the Lord is branding us afresh with His fire and His Spirit. He is reawakening our true purpose and our true calling, the one that has been hiding behind false missions and man’s movements, which never bear the fruit that the true move of His Spirit brings.
But this is also what happens in a season of rebranding.
In a season of rebranding, you can feel lost. You can feel confused. You can feel like the anointing on your life has dried up, like the mantle is gone. You feel naked. You feel like you no longer know who you are or what your message is.
But this is just part of the process. God is rebranding your heart with your true calling, burning away all that was masquerading as truth when it was really a distraction. It’s a time of deep surrender, repentance, and a shifting of mindsets.
Even as I write this, I hear the Lord say:
“In this rebranding, I’m breaking generational contracts. I’m breaking the limitations of bloodline issues that have been affecting you. The pull of many dysfunctional systems and paradigms you have grown up in and walked through has been limiting you. But in this rebranding,” says the Lord, “I am breaking all limitations. I am breaking every single ceiling and causing you to step into the fullness of who I have called you to be.”
“In this rebranding,” says the Lord, “I am turning orphans into sons.”
“In this rebranding,” says the Lord, “I am going to release my rocketeers, those who have the ability to ascend into the heavens without fear, who can navigate the realm of My Spirit and be in tune with Me to release heaven on earth.”
“In this rebranding,” says the Lord, “I am releasing my surfers, those who are the bell ringers of revival, riding the wave of My Spirit and leading others into it.”
“In this rebranding,” says the Lord, “I am raising up a new breed of reformers who carry My heart, yet also break down systems and realign them into the new.”
“Above all,” says the Lord, “this rebranding will raise up lovers and decommission the worker and performance mentality that has robbed My church.”
It is time to allow this rebrand to finish its work in you.
Do it, Lord.
Do it in us, God.
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